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BOOK SUMMARY :

Invisible influence the hidden forces that shape behavior berger jonah on amazoncom free shipping on qualifying offers invisible influence the hidden forces that shape behaviorinvisible influence the hidden forces that shape behavior by jonah berger i have reviewed a lot of books on pop psychology behavioral economics influence science and this is just another in the pile these books compete on the shelf namely by the twist they put on the title and how nice the design of the cover is they mostly say the same but jonah berger describes a series of studies that give you a deeper understanding of how these influences work in his new book invisible influence the hidden forces that shape behaviorinvisible influence the hidden forces that shape behavior new york times and wall street journal bestseller want to be more influential be better at motivating yourself and others make smarter decisions and shape group opinion this talk will show you howjonah berger is a marketing professor at the wharton school at the university of pennsylvania and internationally bestselling author of contagious invisible influence and the catalysthes a world renowned expert on social influence word of mouth and why products ideas and behaviors catch on and has published over 50 papers in top tier academic journals

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