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The great american blow up puffery in advertising and selling ivan l preston on amazoncom free shipping on qualifying offers how does advertising really work this thoroughly revised edition of ivan prestons popular classicthe great american blow up puffery in advertising and selling ivan l preston home worldcat home about worldcat help search search for library items search for lists search for contacts search for a library create lists bibliographies and reviews or search worldcat find items in libraries near you the great american blow up puffery in advertising and selling responsibility ivan l preston imprint madison university of wisconsin press 1975 physical description xvi 368 p 22 cm online available online at the library law library crown find it basementin everyday language puffery refers to exaggerated or false praise in law puffery is a promotional statement or claim that expresses subjective rather than objective views which no reasonable person would take literally puffery serves to puff up an exaggerated image of what is being described and is especially featured in testimonials puff piece is an idiom for a journalistic form the great american blow up puffery in advertising and selling preston ivan l puffery refers to advertising statements which are not illegal though they cannot be proven to be true by legal definition puffery is advertising or other sales representations which praise the item to be sold with subjective opinions superlatives or

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