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BOOK SUMMARY :

Products and process innovation in the food industry klaus gnter grunert w bruce traill on amazoncom free shipping on qualifying offers innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with riskinnovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk with failure rates in excess of 90 being common using a series of 12 european cases studies this book examines the innovation process from agricultureinnovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk with failure rates in excess of 90 being common using a series of 12 european cases studies this book examines the innovation process from agriculture through to retailer each example highlights a different aspect of innovation and the lessons that can be rogers also examines the attempts to define and measure innovation particularly at the firm level the oslo manual defines innovation as the implementation of a new or significantly improved product good or service or process a new marketing method orget this from a library products and process innovation in the food industry bruce traill klaus g grunert innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk with failure rates in excess of 90 being common using a series

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