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BOOK SUMMARY :

This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self protection deception permeates the american marketplace deceptive marketing harms consumers health welfare and financial resources reduces peoples privacy and self esteem and ultimately undermines trust in societydeception in the marketplace the psychology of deceptive persuasion and consumer self protection average rating 4 out of 5 stars based on 1 reviews 1 reviews this button opens a dialog that displays additional images for this product with the option to zoom in or outdeception in the marketplace the psychology of deceptive persuasion and consumer self protection david m boush marian friestad peter wright home worldcat home about worldcat help search search for library items search for lists search for contacts search for a library deception in the marketplace david m boush marian friestad peter wright on amazoncom free shipping on qualifying offers this is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self protection deception permeates the american marketplace deceptive marketing harms consumers healthdeception in the marketplace the psychology of deceptive persuasion and consumer selfprotection by david m bousch marian friestad and peter wright

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