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propaganda-persuasion

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BOOK SUMMARY :

His other publications include movies as mass communication children and the movies media influence and the payne fund studies and readings in propaganda and persuasion co edited with victoria odonnell he is on the boards of several communication and film journalswhen most people think of propaganda they tend to think of the posters and songs created by or with the aid of a government during wartime yet the truth of the matter is that propaganda has a much broader application it refers not only to efforts by a government to get people to adopt certain beliefs or attitudes but it can also be applied to the ways in which corporations try to get you propaganda and persuasion fifth edition has been significantly revised to reflect the growing use of global propaganda and the internet it is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it building on the excellence of the four previous editions authors garth s jowett and victoria odonnell provide a even though both persuasion and propaganda work to alter peoples opinions and ideas there are significant differences which set the two apart the aim of propaganda is only to cater to the needs of the propagandist while persuasion is more concerned with the mutual benefit of both the persuader and those being persuadedwhat is propaganda and how does it differ from persuasion propaganda is a form of communication that attempts to achieve a response that furthers the desired intent of the propagandist persuasion is interactive and attempts to satisfy the needs of both per suader and persuadee a model of propaganda depicts how elements

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