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Download Made To Stick Why Some Ideas Survive And Others Die eBook - ePub Format
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BOOK SUMMARY :

Made to stick why some ideas survive and others die and millions of other books are available for instant accessview kindle | view audible audiobookthe book made to stick why some ideas survive and others die by chip heath and dan heath chow is about how to make your ideas memorable be it promoting a product project being a professional forwarding a companys strategy or lessons to students everything revolves around the success methodologymade to stick why some ideas survive and others die is about all that and more good salespeople advertisers marketers pr professionals even managers wanting to motivate their employees and entrepreneurs needing to excite their investors can make good use of the techniques described in this bookmade to stick why some ideas survive and others die by chip heath dan heath random house 2007 organizational behavior career and success mark twain once observed a lie can get halfway around the world before the truth can even get its boots on his observation rings true urban legends conspiracy theories and bogus public health made to stick why some ideas survive and others die by chip heath and dan heath random house 2007 he main problem is the curse of knowledge the person sharing the idea has all sorts of insider information that others dont so they have already framed the problem and understand its relevance a single example illustrates the essence of

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