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BOOK SUMMARY :

Choices values and frames daniel kahneman university of british columbia amos tversky stanford university abstract we discuss the cognitive and the psy chophysical determinants of choice in risky and risk less contexts the psychophysics of value induce risk aversion in the domain of gains and risk seeking in the domain of losseschoices values and frames presents an empirical and theoretical challenge to classical utility theory offering prospect theory as an alternative framework extensions and applications to diverse economic phenomena and to studies of consumer behavior are discussedthis book presents the definitive exposition of prospect theory a compelling alternative to the classical utility theory of choice building on the 1982 volume judgement under uncertainty this book brings together seminal papers on prospect theory from economists decision theorists and psychologists including the work of the late amos tversky whose contributions are collected here for choices values and frames presents an empirical and theoretical challenge to classical utility theory offering prospect theory as an alternative framework extensions and applications to diverse economic phenomena and to studies of consumer behavior are discussed the book also elaborates on discusses the cognitive and the psychophysical determinants of choice in risky and riskless contexts the psychophysics of value induce risk aversion in the domain of gains and risk seeking in the domain of losses the psychophysics of chance induce overweighting of sure things and of improbable events relative to events of moderate probability

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